Invest in Our Children
Next year, Multnomah County voters will have the opportunity to vote YES for a tax on soda and other sugary drinks. The goal of the measure is simple:
• Help our kids and families stay healthy
• Fund preschool programs for families who need it most
For many small businesses, success is more than just the bottom line: it’s about investing in the communities where they live and work. And like most Oregonians, they support initiatives that keep kids healthy. That’s why small business leaders stand behind our efforts to pass a tax on sugary drinks.
SUGARY DRINK TAXES WORK
The beverage industry will say that a soda tax will raise grocery bills and cause small businesses to lose income and cut jobs. The research proves that this just isn’t true.
- Berkeley, California: There was no loss of revenue for stores. While sugary beverage sales dropped by nearly 10 percent, the purchase of water, milk, fruit and vegetable juices, and untaxed tea increased. In addition, overall grocery bills did not go up.
- Philadelphia: The city raised $25.6 million in six months and city officials concluded that the tax has not damaged employment, contrary to what the big soda industry warned.
What it will do
Expand preschool and early education
Kids who attend a high-quality preschool are more likely to graduate from high school and go on to college. The revenue would give kids access to preschool and literacy programs, giving them a head start on learning.
Support physical activity and healthy eating
Early education can lead to a lifetime of healthy habits. Revenue would support programs like school gardens, nutrition education and physical fitness classes to promote healthy eating and exercise for kids.
Reduce diabetes, heart disease and other health threats
Soda and other sugary drinks are top culprits contributing to the life-threatening conditions harming our communities. In other cities, similar taxes have reduced consumption of sugary drinks by nearly 10 percent – and invested millions in programs that support healthier choices for kids.