Who We Are

The Main Street Alliance of Oregon is the Oregon Chapter of the Main Street Alliance. MSA is a national network of small business coalition working to build a new voice for small businesses on important public policy issues. MSA small business owners share a vision of public policies that work for business owners, our employees, and the communities we serve.

The Main Street Alliance national network formed in 2008 to give Main Street small business owners a new voice in the health care reform debate, and has since broadened its focus to work on a range of issues that matter to small businesses and local economies. Our growing network includes small business coalitions in a dozen states.

Our Mission

MSA OR's mission is to elevate the voices of small business owners on important public policy issues in Oregon.  We are committed to bringing business owners to the table to engage in and develop policies that reflect the interconnected nature of small businesses and the communities they serve. Our advocacy promotes vibrant businesses and healthy communities, and fosters leadership development of socially responsible business leaders.


The Main Street Alliance of Oregon embraces a vision for our economy that rewards investment in our communities, our customers and our employees. Good business requires more than a myopic focus on short-term profits. We recognize practices designed to extract wealth and strip resources from the communities that Main Street Alliance members call home ultimately serve the interests of a few a the expense of many.

Our vision is inclusive. It acknowledges the mutual interests and values shared by business owners, workers, communities and customers. We are united not only by economic transactions but also by our communities that sustain our businesses and enrich all families.

Main Street Alliance members believe:

  • A thriving economy depends on thriving communities. Strong businesses offers robust values to customers, who in turn value quality service and commitment to community. For us to prosper, our customer must also prosper, which is why strong businesses invest in the communities that sustain us. We know education, infrastructure and equitable economic development investment and policies are vital necessities.
  • MSA businesses view success as a shared enterprise. We know that employees who benefit from living wages and good working conditions will, in turn, contribute value to the businesses that support them and ensure a healthy and vibrant community.
  • Good government has a critical role to play in nurturing business and community. It can and should do this through efficient delivery of governmental services. We believe direct investment, effective incentives and regulatory standards, that sustain independent businesses while encouraging sustainable growth, healthy workplaces and strong family life, are the bedrock of just government.
  • An inclusive and equitable society build a stronger and just society for all communities. Small businesses succeed when communities thrive, when all are welcome and opportunity is shared and everyone has an equitable opportunity to participate. We value and are committed to create opportunities for small businesses to have a voice in the political process. 

Main Street Alliance of Oregon

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